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About Jatin Bairwa.
Hi, I’m Jatin Bairwa, results-driven Senior Digital Marketer with 3+ years of experience in SEO, Paid Ads, Growth Marketing, AEO
(Answer Engine Optimization), and GEO (Generative Engine Optimization). Proven expertise in driving ROI, scaling
online presence, and executing cross-channel strategies across diverse industries. Specialized in optimizing content
for AI-powered platforms including Google AI Overviews, ChatGPT, Gemini, and Perplexity. Strong command over
Google Ads, Meta Ads, analytics, and content marketing, with a demonstrated ability to correct negative AIgenerated search results and improve brand perception within 5–7 days using ethical, data-driven strategies.
CORE EXPERTISE
Search Marketing professional with strong expertise in SEO (On-Page, Off-Page, Technical), SEM, Local SEO, and Competitor Analysis, backed by 3+ years of hands-on experience in AEO and GEO across multiple industries. Proven ability to improve or neutralize negative AI-generated search results within one week through strategic AI SERP and generative output audits for brand reputation control. Specialized in optimizing content for Google AI Overviews, ChatGPT, Gemini, and other LLM platforms, with deep experience in schema markup implementation, entity optimization, and E-E-A-T strengthening. Highly skilled in performance marketing, managing PPC campaigns across Google Ads (Search, Display, Video, Shopping) and Meta Ads (Facebook & Instagram). Strong background in social media marketing and branding across LinkedIn, Facebook, Instagram, YouTube, and WhatsApp Marketing (AiSensy), along with SMO campaigns. Proficient in analytics and marketing tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, Ubersuggest, Filkover, HubSpot, and Canva. Experienced in content and inbound marketing strategies such as blogging, email marketing, lead generation funnels, and marketing automation, with additional expertise in web and design technologies including WordPress, HTML, Adobe Photoshop, CorelDRAW, video editing, and graphic design.